We uncover the "why" to guide strategic and tactical business decisions
We mine your data to reveal trends that inform business strategies
Optimal impact happens when Market Research and Database Analytics work together
Lisa has over 20 years of experience using market research to inform the areas of new product development, marketing strategy, and usability of products and websites in cable, IT, broadband, telecommunications, media and financial services companies. She has supported a variety of clients including startups, multinational corporations and nonprofits in both the US and Europe.
Lisa has worked with a variety of qualitative and quantitative research techniques, from simple one-on-one interviews to panels to complicated choice modeling studies. Before moving into consulting, Lisa held positions at Time Warner Cable and HBO, running research for their product development, corporate marketing and website strategy groups.
Before that, she ran domestic and international projects for clients at Research International in San Francisco and Stratford Associates, a small boutique consulting firm in Boston.
"I've worked with Lisa for 15+ years. At every job or every client of mine, I've brought on Lisa and Tis Insights. She's excelled at providing extensive market research, including advanced analytics, and conducting both quantitative and qualitative studies. She's great at finding the best solution that meets my timing, needs, and budget. She's excellent and I will work with her again and again!"
"Lisa brought invaluable market research contributions to my group's product strategy work. She was always willing to go beyond what was required.
The market research information lead directly to several company initiatives that verified our investment in new product introductions and increased customer satisfaction. Not only did Lisa provide targeted contributions, but she was able to add insights that tremendously helped in our decision-making process."
Market forces are constantly driving change in consumer needs. You need a complete toolbox to keep up with your customers. Maintaining a Dialogue with Customers If there is one thing the pandemic has clearly demonstrated, it Read more…
Email: info@tisinsights.com
Phone: (917) 532-9111