CES Award Winner!
We are proud to have been involved from concept origination to the launch of a product that won a CES Innovation Award!
Making sure you have the optimal User Experience for your products and services is critical to ensuring customer satisfaction and retention. Finding this out early in the process can save development time and money.
We have extensive experience testing both websites and user interfaces. We can work with you to test sites and interfaces are various stages of development.
- Websites: Make sure your customers are able to easily find all the content they need.
- User Interfaces (wireframes or full prototypes): Optimize the user experience with an easy-to-use interface from the beginning to avoid losing valuable customers.
Why is Usability Testing critical?
Getting the right user experience from the first time your customers interact with it is critical to retaining them. To confirm that you are delivering the optimal experience to your customers, it is not advised to depend on the experience of your development team. There are many variables involved in designing an optimal user experience and these are best tested among actual target users of your site or user interface.
Typical Objectives of Usability Testing
- Determine if the site or user interface is designed efficiently
- Are users able to complete tasks easily?
- How long does it take to complete key tasks?
- Identify any areas for development
- Are there areas of interest not covered or completely in your site?
- Learn what target users value most about the site/user interface
- Knowing what users find most valuable will help prioritize future development and messages for marketing communications.
Ready to learn more? Contact us using the form below!