Tis Insights offers the best in market research and data analytics solutions. We seamlessly marry the two capabilities to design a solution that suits your needs whether it requires both approaches or only one.
Our experienced team will deliver results and work with your team to implement them within your company.
We won’t stop until you succeed!
Our Team Leads
Our teams are led by two research and data veterans.
Lisa Tisdale, President and Head of Market Research
Lisa Tisdale has more than 20 years of research consulting experience with a specific focus on providing insights from research to guide marketing and product development strategies.
Prior to starting Tis Insights, Lisa held senior positions at Time Warner Cable and HBO, where she led all market research initiatives for their corporate marketing, product development and website strategy teams.
Lisa has worked with one of the world’s largest custom market research companies, Research International, conducting a broad range of qualitative and quantitative international projects for clients across a variety of industries.
Sam Wallace, SVP and Head of Data Analytics
Sam has over 20 years of hands-on experience in analytics, business intelligence, data science, visualization, database marketing, database architecture, and integrations. His biggest strength is leveraging a rare combination of analytical, written, and verbal skills to dive into complex data to reach clear conclusions while being able to convey results and strategies to clients regardless of background or title.
Although Sam’s skills translate to all businesses and industries, he has developed even deeper industry knowledge with over 8 years of experience in pro sports and entertainment headlined by his time as the Director, Finance Database Development & Analytics for the NFL’s Arizona Cardinals and as the Senior Director, Insights & Analytics at KORE Software (a top sports & entertainment management solutions vendor).
Before working in sports, Sam spent well over a decade in the cable, broadband, and telecommunications industries as a strategic database marketing consultant for Time Warner Cable and a top vendor.