Research Methods and Advanced Analytics Tools
We are skilled at utilizing a variety of survey research methods including the following:
- Survey research
- Customer panels
- Mobile surveys
- Focus Groups/In-Depth Interviews
We cut our teeth on advanced analytics. Our analytical team is ready to take on your toughest challenges using the following toolbox.
- Discrete choice/conjoint
- Segmentation
- Factor analysis
- Regression
- Correspondence Analysis
- Max Dif
Some Examples of Our Projects
While we work on a variety of projects for our clients, the following are among the most requested.
Customer Journey
Identifying and understanding all the touchpoints a customer goes through as part of the experience with your organization, whether digitally or in-person, is critical to improving the customer experience. Click here to learn more.
Segmentation
Market segmentation is an investment—the final segments will, and should, live on long after data collection and analysis are complete. We help you define a durable segmentation strategy that identifies your high-value customer segments for more precise targeting. After those segments are identified, we work with you to define optimal strategies and tactics for each group. Click here to learn more.
User Experience
Making sure you have the optimal User Experience for your products and services is critical to ensuring customer satisfaction and retention. Finding this out early in the process can save development time and money. ​We have extensive experience testing both websites and user interfaces. We can work with you to test sites and interfaces are various stages of development. Click here to learn more.